Week 2 Assignment: Personal TOWS Matrix

Week 2 Assignment: Personal TOWS Matrix

Objective: To gain a better understanding of TOWS through application

 

Format:

  • Acceptable formats include: Word
  • You may use the matrix provided, or find or develop your own
  • Responses should show a logical thought process and should provide sufficient detail

 

Grading:

  • Scores will be based on clarity and completeness of the information you provide

 

 

Task: Develop a TOWS Matrix based on your own personal situation (this will be used in an assignment in Week 3)

 

 1: Read “How to Conduct a Personal SWOT Analysis”

“How to conduct a personal SWOT analysis,” Quast, L. Forbes, 4/15/2013.

 

While this article focuses on SWOT and not TOWS, it provides great information to help steer you in the right direction for conducting a personal analysis on your competitive position in the market place.

 

2: Use what you have learned about TOWS to direct the information from the Forbes article from SWOT to TOWS, and develop your own personal TOWS Matrix.

 



                                      
                                                                Internal Factors


      

             External Factors

Internal Strengths (S)

Internal Weaknesses (W)

S1_____________________

S2_____________________

S3_____________________

W1_____________________

W2_____________________

W3_____________________

External Opportunities (O)

O1_____________________

O2_____________________

O3_____________________

SO Strategies

WO Strategies

External Threats (T)

T1_____________________

T2_____________________

T3_____________________

ST Strategies

WT Strategies

 

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